Privacy Policy

Last updated: December 3, 2025

This Privacy Policy describes how Licknova (“Licknova”, “we”, “us”, “our”) collects, uses, and discloses your personal information when you visit or purchase from licknova.com or otherwise communicate with us (the “Services”). By using the Services, you agree to this Policy.

Who we are (Data Controller)

Controller: Licknova Ireland.
Contact: support@licknova.com
If we appoint a Data Protection Officer or EU/UK Representative, we will update this page with their contact details. 

What we collect

We collect the following categories of personal data, depending on your interactions with us:

• Identifiers & contact: name, email, phone, billing/shipping address.

• Order & account data: items purchased, payment confirmations (from our processor), delivery details, returns/RMA history, support messages.

• Uploads you provide: images/text you send for photo retouching, custom apparel, or digital products (only what’s necessary to fulfil your request). Please avoid sending sensitive data (e.g., health, biometric, or special-category content) unless we’ve asked for it and you consent.

• Usage & device data: IP address, browser/device info, pages viewed, and interactions with our emails and site (see Cookies & similar technologies below).

• Third-party sources: data from service providers (e.g., payment, fulfilment, anti-fraud, analytics) to help operate the Services.

Why we use your data (purposes & GDPR legal bases)

We process personal data only when we have a lawful basis (Article 6 GDPR): to perform a contract, for our legitimate interests (balanced against your rights), with your consent (where required), or to comply with legal obligations. GDPR

Cookies & similar technologies

We use cookies, pixels, and similar tools to run the site (e.g., essentials, security), understand performance, and—if you agree—personalize/measure ads. Non-essential cookies require your consent before they’re set; you can manage preferences via your browser and (where available) our cookie settings link. Note: blocking cookies may affect features. (EU ePrivacy/GDPR require prior consent for non-essential cookies.) European UnionGDPR

How we share information

We share personal data with trusted service providers acting under contract (processors), such as: e-commerce platform, payment processors, shipping/fulfilment, customer support tools, cloud hosting/storage (e.g., for file uploads used in retouching), security/anti-fraud, analytics/marketing (where consented). We may also share with affiliates, professional advisors, or if required by law, and in connection with a business transaction (merger, acquisition). We require processors to safeguard your data and use it only on our instructions (Articles 13–14). GDPR

International transfers

Some providers may process data outside your country (e.g., EU/EEA → US/other). Where required, we use appropriate safeguards such as the European Commission’s Standard Contractual Clauses (SCCs) and supplementary measures, or rely on other lawful transfer mechanisms (e.g., adequacy decisions). European Commission+1

How long we keep data (retention)

We keep personal data only as long as necessary for the purposes above, including legal/accounting requirements. Typical periods:

• Orders & accounting records: up to 6 years (tax/audit requirements may vary).

• Support messages & RMA documents: generally up to 3 years after resolution.

• Customer-uploaded files for digital products/retouching/custom apparel: normally up to 30 days after final delivery, then deleted from active systems; backups may persist for a limited period. You can request earlier deletion.
  We’ll delete or anonymize data when no longer needed (Articles 13 & 5(1)(e)). GDPR

Security

We use administrative, technical, and physical safeguards to protect personal data. No system is 100% secure; if you believe your account or data has been compromised, contact us immediately.

Your rights

Depending on your location, you may have the right to access, rectify, erase, restrict, object, and port your personal data, and to withdraw consent where processing is based on consent. You also have the right to lodge a complaint with your supervisory authority (in Ireland, the Data Protection Commission). We will respond within the timelines required by law and may need to verify your identity. (GDPR Chapter 3: Articles 12–22; right to complain: Article 77.) GDPR+1
Contact for rights requests: support@licknova.com

Children’s data

Our Services are not directed to children. In Ireland the digital age of consent is 16; we do not knowingly collect personal data from children under this age. If you believe a child provided data, contact us to delete it. (Transparency guidance: Irish DPC.) Data Protection Commission

User-generated content

Reviews or other content you post publicly may be visible to anyone. Do not share information you prefer to keep private.

Third-party sites

Our site may link to third-party websites/apps. Their privacy and security practices are their own; review their policies before using those services.

Automated decision-making

We do not make decisions with legal or similarly significant effects based solely on automated processing. If that changes, we’ll tell you and explain your rights.

Changes to this Policy

We may update this Policy to reflect operational, legal, or regulatory changes. When we do, we’ll post the updated version here and update the “Last updated” date. Significant changes may be notified by email or on-site, as required by law.

Contact

Email: support@licknova.com